• Color Combinations to Avoid

    If you are getting ready for an awning installation in New York City, it is important to choose the right colors for your awning materials and logo design. In this video, you will learn some essential information about colors that you should avoid when you are creating an awning design for your business. Bright, neon colors, such as yellow and green, should never be combined on your awning. Other bold color combos, like green and red, should also be avoided.

    To create beautiful commercial awnings for the exterior of your business, be sure to get in touch with a reputable awning company in your area. Your installation team can work with you to help you create a custom awning design, and you are sure to be pleased with the final look and effect of your awning color combinations.

  • The Dos and Don’ts of Designing Outdoor Seating Areas at Restaurants

    The spring season has arrived, and you may want to start thinking about how to provide your restaurant’s guests with a pleasurable outdoor dining experience. Dining al fresco can be greatly enhanced with a carefully planned awning installation. An awning company that creates customized awning designs in New York City can create a covering that is tailored to the specific dimensions of your outdoor space. After you have installed your awning, you will be ready to provide your diners with a choice of outdoor seating. Read on for a review of the dos and don’ts of designing your outdoor seating area. Design outdoor seating areas at restaurants

    Do: Provide Plenty of Shade

    Shade is a critical element for any outdoor seating area. If you fail to provide your guests with shade as they dine outdoors at your restaurant, you may leave them exposed to the hot sun. You will typically find that your outdoor diners prefer to sit underneath an awning or other shading element when they dine outdoors at your establishment.

    Don’t: Crowd Tables Closely Together

    One mistake to avoid when you are designing outdoor seating for your restaurant is to place your tables and chairs too tightly together on your patio or outdoor dining space. If your guests feel like they are cramped together, they will have a harder time relaxing and enjoying their meal. Providing plenty of space between each table will also allow your wait staff to easily take orders and serve dishes from the kitchen.

    Do: Incorporate Landscape and Lighting Elements

    Along with installing an awning for shade and weather protection, you will also want to incorporate other decorative and functional elements into your outdoor dining space. If your guests will be seated outdoors after dark, you will want to provide them with gorgeous lighting that creates an intimate and warm ambiance. You can also choose to decorate your outdoor dining area with gorgeous plants that provide both natural beauty and privacy from the nearby street or sidewalk.

  • The Many Benefits of the Gennius Waterproof Retractable Roof System

    If you have been browsing the different types of awnings that are available for your commercial business, you may want to take a look at retractable awnings from the Gennius brand. Gennius has designed their awnings to provide superior sun and rain protection, without sacrificing style. An awning company in New York City will be able to provide you with detailed specifics about the advantages of the Gennius awning line. Here is an overview of the terrific benefits that the Gennius Waterproof Retractable Roof System has to offer for your building. Benefits of waterproof retractable roof

    Excellent Weather Protection

    One of the highlights of the Gennius Waterproof Retractable Roof System is that this type of awning has been specifically engineered to provide your building with superior protection from the elements. When you install a new Gennius awning, you can expect your installation to be highly resistant to damage from sun exposure, high winds, or heavy rains. In fact, the Gennius Waterproof Retractable Roof System has been engineered for year round performance.

    Extend Outdoor Dining or Entertaining Season

    During the fall and spring seasons, unpredictable weather may send your guests indoors before the outdoor entertaining and dining season is really over. If you want to get the longest use from your outdoor areas each season, you might want to install the Gennius Waterproof Retractable Roof System. With this system, your employees and guests will be completely protected during inclement weather and other unpredictable weather events throughout the year.

    Enjoy Adjustable Performance

    Another terrific benefit of the Gennius Waterproof Retractable Roof System is that this type of awning can be easily retracted on demand. When you find that an awning is not necessary for a certain type of weather or special event, you can simply retract your awning with the flip of a switch. By providing you with fully retractable functionality, the Gennius Waterproof Retractable Roof System can be completely tailored to meet your exact needs. If you want an awning, but are seeking full control over its performance, a product from Gennius may be right for your needs.

  • Can Your Business Benefit with a Specialty Printed Product?

    Customized awning designs and specialty printed products are great ways to bring in new customers and get your business noticed. If you install a large business canopy outside your New York City restaurant, complete with an original design, then your business will increase its profits and possibly reduce maintenance costs. Let’s take a closer look at how your business will benefit with a specialty printed product. Business benefit with a specialty printed product

    Create Original Projects

    If your business offers a well-known customer favorite, such as a specialty food or drink, then you can request a three-dimensional structure in that shape. If your business offers a specialty product found nowhere else, then a three-dimensional structure would look even more original in that product design. Your business can gain much-needed publicity and attraction with these large, original structures outside of your building. Custom projects are also a fun way for your creative marketing team to develop a campaign for a new product.

    Attract New Customers

    When you place a specialty product—whether it be a business canopy, customized awning design, or three-dimensional structure—you increase your business’ visibility. You will soon notice more customers coming into your building. They may inquire about your new specialty product, or they may be curious as to what your business provides. Your business will notice a significant increase in customer traffic, and hopefully profits, once you install your specialty product outside your building.

    Protect Business Interests

    Depending on what type of printed product you install, such as a shade screen or customized awning design, you can better protect your business’ products and interiors. Awnings and business canopies offer protection from the sun, which can reduce damage and fading to the interior of your business. Canopies are usually large enough to protect an outside area of your business, such as an exterior dining patio. If you can keep your interior and exterior protected from the sun’s ultraviolet rays, you can prevent premature fading and damage. This protection can save you on future repair or replacement costs.

  • Close Sales with These Color Theories

    When you are creating a front door awning for your business, you will want to make sure that your design appeals to your customers. In this video, you will learn some interesting information about color theories and their meanings for businesses. Since color can affect a customer’s mood, you will want to choose an awning color that registers positively with your clientele. A company that offers commercial awnings in New York City can help you pick out the idea shade for your awning design.

    After you have created custom awnings for your business, you may start to see more new customers walking through your door. The right awning design will send a positive message about your products and services, and could ultimately help you close more sales.

  • The Uses of Awnings on Movie Sets

    Though they may seem like a small detail in the grand design of a movie or television set, awnings are an important detail found on movie sets . Whether directors and set designs are using popular storefront awnings or customized awning designs near New York City, they need awnings to complete certain details. Awnings can help shape a setting or time period, or they may be part of an important advertising campaign. No matter the reason, awnings are of great use on movie sets. How to use awnings on movie sets

    Represent a Setting

    One of the cornerstones of good storytelling comes from the ability to communicate the setting correctly. Whether someone is reading a story or watching it in a move, they must be able to understand the setting through various clues, such as an awning or business canopy. If a coffee shop is a crucial setting for a romance movie, then viewers should see a bright, colorful, and customized awning over the coffee shop’s windows. This is a simple, yet important, detail that can inform viewers where an important event or character is located.

    Depict a Time Period

    Awnings have been used since ancient times when markets and stalls used large woven mats or linens for shade. However, awnings as they are known today have been popularly used since the 19 th century. Different types of awnings and popular designs are great ways to communicate to viewers the time period of a movie. For example, many turn-of-the-century stores used striped fabrics over windows and doors. Certain colors, designs, and styles of awnings are important details that cannot be overlooked when filming a period piece.

    Feature Advertising

    Many franchises have recognizable awning designs outside of their stores, such as certain coffee shops and restaurants. Whether filming a movie or commercial, these awning details cannot be forgotten because they may be part of an advertising campaign. Many films and commercials may have a contract to advertise some of these businesses, so installing appropriate and accurate awning representations is very important to honoring business deals.

  • How to Choose the Right Awning for Your Business

    Awnings are a way to cut down on indoor energy costs, advertise your business, and offer an aesthetic appeal to your storefront. However, there are so many different types of awnings in New York City , that you may have difficulty choosing the right one for your business. Here is a brief look at how to choose the right commercial awning for your business:

    • If you only have one door and no windows leading into your store, then you may wish for a simple awning that has your store’s name and logo. If you have multiple windows or doors located around a large storefront, then consider adding a large storefront awning that will cover one side of the building’s multiple windows and doors.
    • If you have a patio area of your store, then use weather and sun-resistant awnings and business canopies. The materials used for these awnings will protect your investment and your customers from the sun.
    • Consider the different awning materials and designs to personalize the look of your business. Some materials may accept customized designs, logos, and business names better than others. Consult with your awning installers for more information.

    Choosing Right Storefront awning for your business

  • The Importance of Visibility for Your Business

    Visibility is perhaps one of the most important aspects of your business, aside from keeping your customers satisfied. With different forms of visibility —like a website presence, awnings, and business canopies near New York City—you can better attract customers and business partners, and ensure that your expertise is well known. Continue reading to learn more about why visibility is so important to the success of your business. Visibility for business

    Draw in Customers

    The only way for your business to succeed is by attracting and drawing in customers. Your customers need to pass by your storefront awning on the street or see your online presence to know your business is the one that can help them. They need to see your logo on commercials or read your business name in professional blogs to see that you offer the product or expertise that they need. All sorts of visibility, from storefront awnings to commercials to apparel, can gain you several customers that you may not have found without these crucial forms of advertisements.

    Showcase Your Expertise

    Visibility can also show your customers and potential business partners the expertise you have in your industry. For example, your front door awning can have your business’s name as well as the date it was established. This is a common way to tell customers how long you have been in business. It communicates that you are a stable business, and you likely have a lot of experience to offer your customers. You may also showcase your expertise with professional blogs, awards, and various certifications. Ensure these certifications and awards are known on your website and located within your store; your customers should easily see that you have the necessary training and expertise to handle their problems.

    Attract Potential Partners

    With the previous forms of advertisements and ways to show expertise, you can also attract potential partners. Partners and shareholders can help you build your business by offering money, personal expertise, and a wider range of visibility to customers around the city or the nation.

  • Ways to Use Your Business’s Logo

    There are several ways to utilize your business’s logo, such as business cards and commercial awnings in New York City. Using different ways to feature your logo will enhance your business’s potential to make an impact among competing businesses and millions of potential customers. For example, your store’s awnings will be noticed by hundreds or thousands of people a week, and your business cards can reach countless people through the various connections with your employees. Let’s take a closer look at some other ways your business’s logo can be used to maximize your business’s potential. Ways to use business logo

    Storefront Awnings

    One of the best forms of advertisement comes from right outside your store. With a storefront awning, along with other window awnings showcasing your business’s logo, customers will always remember where to find you. When customers pass by your store on the street, they only have a few seconds to notice something memorable. Make sure this memory is your business’s logo on your storefront awning, so potential customers know exactly where to find you.

    Various Accessories

    Accessories can mean several different products, such as clothing apparel, coffee mugs, bumper stickers, and backpacks. There are many accessories that can easily showcase your logo. You may choose to gift these accessories to your employees, or you can make them purchasable by customers so you may get free advertising.

    Mailing Labels

    Printing your logo on mailing labels is another inexpensive and simple way to feature your business’s logo. Along with mailing labels, use your logo with all your business’s email correspondence. Give your employees the logo to include with their professional email signature and other methods of communication.

    Business Cards

    After a storefront awning, your business cards should always showcase your business’s logo. This may be the first point of contact between you and potential customers. These customers must have something recognizable about your company on the business card—aside from the name or business colors—that can pique their interest to learn more about your business. Be sure your business’s logo is featured on all company business cards, including yours and your employees’ cards.

  • How to Name Your Business

    Naming your business requires forethought and consideration. You must consider how your name will feature your brand or product, how it will look on correspondence and storefront awnings , and how your potential customers in New York City will respond to it. When deciding on a name for your business, there are a few tips that can help you choose the right one. Watch the video for more helpful tips on naming your business.

    • Make the name memorable and short. It should still be on customers’ minds as they pass by your store’s awning on the street.
    • Be specific to your industry. The best names typically feature the type or industry of product the store sells.
    • The name should be easy to spell and remember. When customers pass by your storefront awning, your business name should be easily brought back to mind.