Though they may seem like a small detail in the grand design of a movie or television set, awnings are an important detail found on movie sets . Whether directors and set designs are using popular storefront awnings or customized awning designs near New York City, they need awnings to complete certain details. Awnings can help shape a setting or time period, or they may be part of an important advertising campaign. No matter the reason, awnings are of great use on movie sets.
Represent a Setting
One of the cornerstones of good storytelling comes from the ability to communicate the setting correctly. Whether someone is reading a story or watching it in a move, they must be able to understand the setting through various clues, such as an awning or business canopy. If a coffee shop is a crucial setting for a romance movie, then viewers should see a bright, colorful, and customized awning over the coffee shop’s windows. This is a simple, yet important, detail that can inform viewers where an important event or character is located.
Depict a Time Period
Awnings have been used since ancient times when markets and stalls used large woven mats or linens for shade. However, awnings as they are known today have been popularly used since the 19 th century. Different types of awnings and popular designs are great ways to communicate to viewers the time period of a movie. For example, many turn-of-the-century stores used striped fabrics over windows and doors. Certain colors, designs, and styles of awnings are important details that cannot be overlooked when filming a period piece.
Many franchises have recognizable awning designs outside of their stores, such as certain coffee shops and restaurants. Whether filming a movie or commercial, these awning details cannot be forgotten because they may be part of an advertising campaign. Many films and commercials may have a contract to advertise some of these businesses, so installing appropriate and accurate awning representations is very important to honoring business deals.