Awnings in New York City can come in all shapes, sizes, colors, and designs. Having so many choices is a great help to decorating your business, but it can also become overwhelming. Determining which awning color is the best for your business may seem like a daunting task all on its own. However, there are a few tips that can help you choose the right awning color to represent your business.

• Consider your business’ current color scheme. Your awning should have recognizable colors, designs, and features in it to help your regular customers locate your store. Try to keep your awning colors close to your business’ color scheme.
• Look at the various colors associated with your type of business. If you run a natural or healthy foods store, then you may choose a dark green or brown awning color. If your store is a fast food restaurant, then your awning will likely be a red, yellow, or orange color. Research how customers respond to various colors before making your final decision.
• If you have a well-known logo or mascot, choose an awning color that will complement the main color. This will help your customized awning design to stand out better.

Commercial awnings can benefit your store in several ways, including lowered energy costs and custom advertising. These crucial benefits can keep your customers happy and comfortable throughout their shopping experience, and they can save you money throughout the year. Awnings are an affordable extension of your business with great benefits for your store. Continue reading for a closer look at the many benefits you will find once you install your commercial awnings in New York City .

Built-In Advertising

Awnings are made in a variety of colors, styles, and custom designs. With so many choices available, your business can advertise and attract customers in a number of ways. You can place awnings that match your store’s trademark colors. Your awnings can also feature your logo or store name, which will help your current and future customers locate your store. If your store utilizes bright-colored awnings or an original design, you can use this as a descriptive way to direct people to your location or to attract customers walking by.

Increased Comfort

By installing an awning over your windows or over your outside patios, you can increase the comfort of your employees and customers. Restaurants can keep their customers shaded from the sun, which will help keep customers cooler and away from the sun’s damaging rays. If there are no outdoor shopping or dining areas, customers will still be more comfortable because of the reduced heat gain through the windows and doors.

Reduced Energy Costs

Commercial awnings do more than just increase the comfort of your patrons or advertise your store; they can reduce your store’s energy costs. By shading your windows, doors, and patio areas, commercial awnings help cut down on the sun’s heat and damage to the inside of your store. Your air conditioner will not have to work as hard to keep these areas of your store cool throughout the day, which will mean reduced energy costs and minimal wear and tear on your air conditioner unit.

Awnings are a way to cut down on indoor energy costs, advertise your business, and offer an aesthetic appeal to your storefront. However, there are so many different types of awnings in New York City , that you may have difficulty choosing the right one for your business. Here is a brief look at how to choose the right commercial awning for your business:

• If you only have one door and no windows leading into your store, then you may wish for a simple awning that has your store’s name and logo. If you have multiple windows or doors located around a large storefront, then consider adding a large storefront awning that will cover one side of the building’s multiple windows and doors.
• If you have a patio area of your store, then use weather and sun-resistant awnings and business canopies. The materials used for these awnings will protect your investment and your customers from the sun.
• Consider the different awning materials and designs to personalize the look of your business. Some materials may accept customized designs, logos, and business names better than others. Consult with your awning installers for more information.

Visibility is perhaps one of the most important aspects of your business, aside from keeping your customers satisfied. With different forms of visibility —like a website presence, awnings, and business canopies near New York City—you can better attract customers and business partners, and ensure that your expertise is well known. Continue reading to learn more about why visibility is so important to the success of your business.

Draw in Customers

The only way for your business to succeed is by attracting and drawing in customers. Your customers need to pass by your storefront awning on the street or see your online presence to know your business is the one that can help them. They need to see your logo on commercials or read your business name in professional blogs to see that you offer the product or expertise that they need. All sorts of visibility, from storefront awnings to commercials to apparel, can gain you several customers that you may not have found without these crucial forms of advertisements.

Showcase Your Expertise

Visibility can also show your customers and potential business partners the expertise you have in your industry. For example, your front door awning can have your business’s name as well as the date it was established. This is a common way to tell customers how long you have been in business. It communicates that you are a stable business, and you likely have a lot of experience to offer your customers. You may also showcase your expertise with professional blogs, awards, and various certifications. Ensure these certifications and awards are known on your website and located within your store; your customers should easily see that you have the necessary training and expertise to handle their problems.

Attract Potential Partners

With the previous forms of advertisements and ways to show expertise, you can also attract potential partners. Partners and shareholders can help you build your business by offering money, personal expertise, and a wider range of visibility to customers around the city or the nation.

There are several ways to utilize your business’s logo, such as business cards and commercial awnings in New York City. Using different ways to feature your logo will enhance your business’s potential to make an impact among competing businesses and millions of potential customers. For example, your store’s awnings will be noticed by hundreds or thousands of people a week, and your business cards can reach countless people through the various connections with your employees. Let’s take a closer look at some other ways your business’s logo can be used to maximize your business’s potential.

Storefront Awnings

One of the best forms of advertisement comes from right outside your store. With a storefront awning, along with other window awnings showcasing your business’s logo, customers will always remember where to find you. When customers pass by your store on the street, they only have a few seconds to notice something memorable. Make sure this memory is your business’s logo on your storefront awning, so potential customers know exactly where to find you.

Various Accessories

Accessories can mean several different products, such as clothing apparel, coffee mugs, bumper stickers, and backpacks. There are many accessories that can easily showcase your logo. You may choose to gift these accessories to your employees, or you can make them purchasable by customers so you may get free advertising.

Mailing Labels

Printing your logo on mailing labels is another inexpensive and simple way to feature your business’s logo. Along with mailing labels, use your logo with all your business’s email correspondence. Give your employees the logo to include with their professional email signature and other methods of communication.

Business Cards

After a storefront awning, your business cards should always showcase your business’s logo. This may be the first point of contact between you and potential customers. These customers must have something recognizable about your company on the business card—aside from the name or business colors—that can pique their interest to learn more about your business. Be sure your business’s logo is featured on all company business cards, including yours and your employees’ cards.

Naming your business requires forethought and consideration. You must consider how your name will feature your brand or product, how it will look on correspondence and storefront awnings , and how your potential customers in New York City will respond to it. When deciding on a name for your business, there are a few tips that can help you choose the right one. Watch the video for more helpful tips on naming your business.

• Make the name memorable and short. It should still be on customers’ minds as they pass by your store’s awning on the street.
• Be specific to your industry. The best names typically feature the type or industry of product the store sells.
• The name should be easy to spell and remember. When customers pass by your storefront awning, your business name should be easily brought back to mind.

When you are seeking a high quality awning that is constructed from durable and beautiful materials, you may want to check out the selection of awnings that are available from Mapes . Mapes awnings feature an aluminum design, which is suspended by heavy duty hanger rods. When you choose a Mapes awning installation in New York City, you are sure to be thrilled with the aesthetic appeal and incredible strength of your new awning installation and how it enhances your commercial space.

There are several common uses for Mapes awnings. Mapes awnings are used by commercial businesses to frame a storefront, window, or entryway. With their sleek and streamlined appearance, Mapes awnings can also be used to decorate the front of a building. If you are in need of an awning that also provides durable weather protection, your Mapes awning will also serve your needs. With their versatile applications, Mapes awnings are ideally suited for many business and retail spaces.