You’d be foolish not to make the most of every benefit you can realize from New York awnings.
Sure, you can provide shade for pedestrians or your own patrons. People appreciate the cover, whether it’s from hot sun or rain and snow. So New York awnings make your place of business more appealing. And shading your windows protects not only people on the outside but merchandise and furnishings on the inside from the sun’s dangerous ultraviolet rays.
But New York awnings really shine when it comes to advertising your business. Here are three ways they can boost your marketing:
1. Location, location, location.
What good is your perfect location, if no one can find your place? Or they can’t tell what you offer?
New York awnings automatically draw attention to your business. Or your entire building. They can make even the tiniest store-front stand out. They should display your street number, and your name or logo, so you’re easily spotted from any direction.
Don’t laugh, this is New York. It’s not always easy to find a particular business among all the others on the street. And there are a lot of people looking down from a window that don’t have a street-level view. They can see your awning, though. They’ll remember you when they do hit the street, and they’ll head straight for your door.
Awnings can draw attention to an outdoor seating area, too, if you have one. And that makes your place more inviting.
The truth is,New York awnings sell for you round the clock. That’s why it’s so important to make sure your awning is lit up well at night, even when you’re closed.
2. Branding.
Reinforcing your brand is essential.New Yorkawnings are one of your strongest branding tools, because they’re infinitely customizable. You can make them match all your other marketing and advertising, down to the last detail — from your logo to your website, your print ads to your menu, your merchandise bags to your delivery vehicles.
Thanks to digital printing, you can have anything you want. You can perfectly match any color, any pattern or graphics from photographic images to free-form designs. That means your logo will look outstanding, no matter how intricate the detail or how large you make it. You can literally cover New York awnings top-to-bottom and side-to-side with your unique branded message.
Do you have more than one location? Digital printing guarantees multiple New York awnings will look exactly the same. That’s important, because repetition and consistency build marketing success.
Even your awning’s shape can accentuate your brand. We like to use Dunkin Donuts as a great example. Everyone immediately recognizes their pink and orange logo with the brown background. And how could they miss the store, with those donuts deliciously emblazoned on the awning and the giant coffee cup presiding over the entrance?
It’s proof New York awnings can be irresistible enough to make you hike down the block for a quick snack. Talk about great advertising!
3. New York awnings have style – what’s yours?
Your awning not only advertises your business, it adds to your overall “presence.” New York awnings are so versatile, you can use them to create any exterior ambiance you want. Make a statement about who you are, whether your place is quiet or boisterous or something in between. When people know what to expect, and they can relate comfortably to you, they want to do business with you.
Are you new? There’s no better way to announce a new name, concept, etc. than with an eye-catching awning. Everyone will get the message, every time they see your place. Even if you chooseNew Yorkawnings with the simplest traditional design, you can use the side panels or a valance to tell your story.
New York awnings are all about total promotion. Are you getting all your advertising benefits?
Photo Credit: miamism via Flickr