• Conveying Your Business’s Personality

    An awning can be used to convey the personality of your business from the street. In this video, you will learn all about how to communicate the characteristics of your company through specific colors. As you are choosing colors for your awning in New York City, you will want to make sure that you select shades that are perceived to be appropriate for your business. Scientific companies, for example, many want to choose colors such as purple or blue.

    For assistance with creating an awning design that advertises your business, be sure to contact an awning company that serves your local area. With new storefront awnings, you can convey the personality of your company, while also shading your front entrances. Your awning installation professionals will be able to assist you with every stage of the design process.

  • Drawing New Customers to Your Business

    The only way a business can stay in business is to constantly attract new customers. Business canopies and storefront awnings in New York City can help pick up street traffic. Deals and an online presence can help get the word out about your business. How to draw new customers to business

    Install permanent advertising.

    Attracting customers off the street can bring in a whole new brand of clientele, especially if you have a shop sandwiched between a long line of other businesses. Installing storefront awnings and other forms of permanent advertising can generate a lot of new business. If potential customers are walking along a street, either looking for your store or a new place to shop, then an awning with your business name will help draw them into the store. There are many types of awning installations—colors, shapes, and fabrics—that can catch customers’ eyes so they do not pass over your store.

    Offer generous specials.

    Whether customers are looking for a store in your industry or simply walking by, you can attract them by showcasing various specials your store regularly runs. These specials may include a specific meal, percentage off of merchandise, or a loyalty card. Customers are more likely to enter your store if they see regular sales and deals being advertised. If you have a permanent sale or loyalty card available, then consider advertising it through your awning installation. This is another great use of your storefront awning and a way to attract customers.

    Create an online presence.

    In today’s world of technology, every business needs a solid online presence. This may include several social media accounts, a website, and a smartphone app. All of these technological applications and more help generate different ways for customers to find out about your business. For example, many customers may not know about your restaurant until they use a reviewing application that shows them your establishment has great reviews and several stars. Other customers can also post about your business on their own social media accounts. Your business will soon see many more customers once you create or expand your online presence.

  • How Capitol Awning Can Help Your Film Project

    No matter the size of your film project, Capitol Awning is the company to call for any type of awning you may need. With customized awning designs serving New York City , Capitol Awning is able to address all of your awning needs in a timely and professional manner. Here is a brief look at how your film will be completed once you call Capitol Awning:

    • If you are filming a specific time period or genre that requires a specialized awning design, Capitol Awning provides AutoCAD drawings to show you what the end result will look like.
    • Whether you need a custom awning design or a generic storefront awning, Capitol Awning produces the product in state-of-the-art facilities to get your awning to you in the time you need.
    • Capitol Awning is a member of the Set Decorators Society of America, providing many types of awnings, canopies, flags, and other set decorations to the NYC area.

    Awning for film project

  • Why Your Restaurant Needs an Awning

    No matter the size or location of your New York City restaurant, it can benefit from a professional awning installation. Awnings are a simple and classy form of advertisement for a restaurant . They also have the added benefit of creating shady dining areas and lowering your cooling and energy costs in the summer. Continue reading for a look at why your restaurant would benefit with the addition of an awning.

    Bring in Business

    Installing an awning is one of the biggest boosts for businesses. With customized awning designs , you can showcase your restaurant in a number of ways, which will attract more patrons to your restaurant. Your restaurant name, cuisine, and permanent specials can be applied to your storefront awning. As patrons pass by the awning, they will be more likely to enter your restaurant. Awnings will also aid returning patrons in finding your restaurant again and again.

    Keep Patrons Comfortable

    When you have outside seating, or even inside seating next to a window, you must be aware of your patrons’ level of comfort. They will be less likely to eat at your establishment if they can only remember being hot or getting a sunburn on the patio. With an awning installation, your patrons will enjoy eating outside. They can enjoy a warm summer breeze without the heat of the sun on their heads. Their food and drinks will be protected from going bad in the afternoon sun. In the event of a pleasant but rainy day, then a waterproof awning can also allow your patrons to continue dining outside.

    Protect Your Restaurant

    Awnings can do much more than draw in patrons and keep them satisfied. An awning installation can help cool your restaurant and protect your outside dining areas from premature sun damage. By creating a shaded area several feet from your restaurant’s entrances and exits, the restaurant’s interior will remain cooler. This will save you significantly on energy costs. Awnings can also protect the chairs, tables, and decorations you have outside from fading or degrading in the sun.

  • Tips for Attracting New Business

    Whether your business needs an extra boost or you have plenty of customers, you should always be looking for new ways to attract business. This may include installing new storefront awnings to attract more foot traffic. No matter your marketing choices, make sure you have done your research on the best ways to build your business. From custom awnings near NYC to social media, there are many ways you can make your business more successful than ever. storefront - awning

    Know your business.

    You may think you already know your business inside and out, but there is always room to grow. To attract new customers, you need to look at all the ways your business can grow to accommodate these new customers. If you own a food franchise, then consider new foods or recipes you can try. If you own a small clothing store, then look at the different accessories you might add that will complement your clothing. Continue to learn every aspect of your business and merchandise to keep attracting new business.

    Understand your customer.

    You need to constantly be on top of your desired demographic of customers. Are you trying to attract teenagers or middle-aged men or women? Not only should you look at the gender and age of your customers, but you need to consider their various likes and dislikes. For example, teenagers may prefer brighter-colored awnings, or middle-aged men may look for earthy tones in awning design. No matter the colors, designs, or types of advertisements you choose, make sure they fit your current and future customers’ preferences.

    Decide on your marketing campaign.

    Once you figure out who your customer is, then you can decide on how best to market your business to them. Your marketing campaign may include new awnings, storefront signs, flyers, email lists, or social media advertisements. Do not limit yourself to one form of marketing. Your intended demographic may be attracted to your business in a variety of ways, so you should try to hit your customers from all marketing platforms.

  • Dressing Up Your Commercial Windows

    Your brick and mortar building should be as appealing as possible in order to attract more customers, so consider dressing up your windows . Business window designs and commercial awnings near NYC can both improve the curb appeal of your building and entice patrons to see what your store is all about. Adding aesthetic flair to your windows can yield substantial results, but you should have a clear goal in mind and understand how to execute it. Keep reading for tips on dressing up your commercial windows.

    Window graphics and awnings are two excellent options when it comes to dressing up your business windows. Window graphics can be great for advertising your brand or brands that you carry in your store without impeding passersby’s vision as they look through your windows; the more traffic that passes by your storefront, the more effective the advertising can be. Awnings can also be used for advertising, but they come with a multitude of other benefits as well. An awning will represent your business and potentially attract customers from across the street, and it will also help you foster a comfortable and attractive environment; this is particularly effective on hot days when people are looking for reprieve. Dress up commercial windows

  • The Awning Installation Process

    Awnings can offer many benefits to your business, such as making you more visible, reinforcing your brand, and providing shade to your customers. When you are deciding on what sort of commercial awning in New York City is right for you, consider a retractable awning . A retractable awning offers you flexibility, giving shade or rain protection when you need it, and retracting when you don’t. Watch this video to see the awning installation process in action.

    Choose a color or pattern that works well for your business, and consider how you want to display your business name. The professionals will arrive to install your awning, which is a relatively quick process. Make sure that you have obtained any necessary permits to have an awning outside your business, and that an awning is allowed in your area. After the professionals complete the installation, you’ll have a beautiful awning that will benefit your business for years to come.

  • A Guide to Selecting Storefront Awnings

    Are you looking for a way to make your business stand out from the competition? In today’s competitive business world, you need more than just a great product and outstanding service to get noticed. When you are looking for ways to grow your business, don’t overlook the basics, such as how to attract new customers to your location. A storefront awning in New York City provides you with visibility, making your business easier to find and more attractive to passersby. Read on to learn how to select the right storefront awning for your business.

    Storefront-Awnings

    Think About Function

    In order to choose the best storefront awning for your needs, you must first determine what you want its function to be to get the most use out of it. Awnings can serve as an advertisement, displaying the name of your business or your logo to make your location more easily recognizable. You may also want your awning to provide cover from sun and rain, especially if you have an outdoor seating or shopping area. The design and size of the awning may be quite different depending on what function you want it to serve, so consider your business’ needs before you choose an awning.

    Consider the Curb Appeal

    No matter what purpose you want your store awning to serve, it is important that it adds to the aesthetic appearance of your business. Something that seems as simple as an awning can make a big difference when customers are deciding which businesses to enter. Anything you can do to boost your business’ curb appeal can help you in the long run to attract new customers as well as welcome existing customers back. Keep the colors consistent with your brand, and think about what sort of design will be the most eye-catching for pedestrians as well as drivers. You may want to have your business’s name on the awning to make it easier for customers to find you, or just your logo to reinforce your brand recognition.

  • NYC Storefront Guidelines for Business Owners

    If you plan on installing an outdoor awning or storefront awning in NYC, you must investigate your city’s awning installation guidelines. New York City has specific rules and regulations about awning installation of retractable awnings, front door awnings, window awnings, and any other commercial awning. Here are some guidelines for awning installation in NYC.

    outdoor-awning

    Storefront Awning Design and Lettering Regulations

    An outdoor awning, storefront awning, or front door awning on a commercial business is subject to awning design and lettering regulations imposed by the city. Your storefront awning’s lettering must not be more than 12 inches high, or cover more than 12 square feet of space. Only the name and address of the business can be displayed on your custom awning. The awning fabric must be water-resistant canvas with a matte finish, and the canvas awning must be a solid color, or with vertical stripes that relate to the historic color of the building. Any signs, letterings, or graphics in the awning design must be painted on the commercial awning skirt.

    Commercial Awning Installation Regulations

    You must receive a permit for a new commercial awning or storefront awning installation. Commercial awning installation permits allow for retractable awnings and fixed awning installation. Retractable window awnings or front door awnings must follow the curved configuration of the window or door openings. Fixed window awnings or front door awnings should have a straight slope and be open at the sides. All commercial awnings must not damage, hide, or obscure a building feature; must be attached to a projecting storefront; must not exceed the length of the window or door; and must be installed at least eight feet above the sidewalk.

    Repairs or Maintenance of Existing Storefront Awnings

    You must receive a permit for significant repairs to or replacement of existing outdoor awnings. You do not need a permit for routine awning maintenance, such as cleaning, seasonal awning removal, fabric patching, and minor repairs or adjustments. Routine outdoor awning maintenance must be performed to ensure your commercial awning always looks its best.

  • Making a Logo that Pops on Your Awning

    As you begin planning your commercial awning installation, you’ll want to develop a compelling awning design in NYC . Your storefront awning design should include graphics that stand out, and that are easily recognizable as being associated with your business and its services. You can choose an awning company that can provide professional assistance with your awning design and awning installation services, in order to guarantee that your storefront awning is a successful advertising tool.

    Watch this video for some great tips on awning design that will help you make a logo that pops. Design experts Joe Posner, and Michael Bierut give their expert advice on creating a professional logo for use in your storefront awning design.