If we had to pick just one word to describe why we love commercial window graphics, we’d have to say that word is versatility . That alone should make you love commercial window graphics as much as we do, but versatility also brings greater return on your investment. And that’s something every business person can appreciate.
Commercial window graphics are not just “window dressing.” And they’re much more useful than ordinary window blinds or draperies. They help market your business or building, whether your place is a hair salon, hardware store, bodega or bistro, a hotel or hospital, an office that offers business or professional services.
Adhesive lettering has been around for quite a while, generally used to display information such as store hours or add the company logo to the front door or windows. But commercial window graphics have evolved considerably in recent years. Now, they also come in the form of highly specialized films as well as roll-down blinds. No wonder they’re so versatile.
Commercial window graphics help you stand out from your business neighbors.
Whether you’re located in a strip mall, on a street that’s busy with pedestrians or traffic or you’re a small storefront tucked between more imposing neighbors, you need to stake your claim, visually speaking. And even if your place is a large commercial building or has block-long window frontage, commercial window graphics can give your visibility a boost.
Use them to impart information or simply decorate and upgrade your façade. Commercial window graphics are not something you buy off a shelf or online and then just apply to your windows, they’re designed and produced just for you – strictly for and about your business.
That customization means you can use commercial window graphics to ensure uniform corporate branding for multiple locations, especially important considering the buildings themselves may be quite different architecturally. Your window treatments can match mobile units, too – portable sales stands or vehicles making deliveries or “house calls” around the City – so you stand out even when your business is on the go.
Window graphics add personality, no matter what you do or sell.
They literally show people who you are and what you have to offer. Even if your brand is known to one and all, commercial window graphics can help you visually introduce a new product or menu item or your latest celebrity spokesperson. Pictures of your products, your people, your friendly greeter dog or cat are all more alluring than mere words.
Use your graphics to frame the window and draw shoppers’ eyes to interior displays. Or use graphics to create a valance along the top of your windows, to replicate the valance on your awnings. That’s just one way commercial window graphics can complement your awnings, creating a more coordinated, polished look for your entire exterior. In fact, graphics are a budget-conscious way to “remodel” or give your place an eye-catching facelift.
That’s important, because curb appeal attracts customers. Graphics that make a positive, memorable impression say everything about your business, attracting new interest and reinforcing the “good taste, good choice” of returning customers. People just feel good about entering an attractive business.
Commercial window graphics have a practical side, too.
Shade matters to virtually every business, and for office workers, privacy matters, too. New fabrics allow you to create window blinds that retain natural light and your view outdoors, but block the view from outside. You get shade and privacy, and you can print your blinds with visuals that market your business.
Window graphics are a great investment because they’re so versatile. And you can easily change them, whether you’ve chosen adhesive or film options or you’ve opted for roll-down window blinds or banners. Now you can see why it’s so easy to love commercial window graphics. You’ve probably thought of several ways you can put them to use, just while reading this article.
