Commercial awnings NYC run the gamut. You see them in every imaginable size and shape. In simple, subtle colors or wildly bold designs. Lit up like the 4 th of July or by a softly glowing sconce next to the front door. Everything about commercial awnings NYC says “competitive” in one way or another.
For franchisees, that may sound like bad news, especially if you’re new in business and worried about how to stand out in the crowd. But fear not. All that competition among commercial awnings NYC can work to your advantage. There’s no reason you can’t compete with the best of them.
New York Citymight be one of the world’s largest metropolitan areas, but it’s really nothing more than a conglomeration of smaller zones where people work and play. Some of these areas are loosely defined, and some have very specific geographic boundaries where businesses are served by a local Business Improvement District or similar organization.
Franchise familiarity gives your commercial awnings NYC a competitive boost.
One of the reasons to become a franchisee rather than starting a brand new, totally unknown enterprise is to gain advantage from the company’s existing branding. So just by installing commercial awnings NYC that announce your local franchise presence, you’re able to compete with surrounding businesses.
More than just your name, your awning reflects an established business reputation. Right away, people know who you are and what you have to offer. Those are critical marketing factors. Your awning identifies your address, too. That’s particularly helpful in a congested urban setting where it’s often difficult or impossible to see information posted on a front door or in a window at eye level. because there’s so much pedestrian traffic.
And when they’re designed to incorporate your company’s official colors and logo, commercial awnings NYC back up your franchise corporate office’s paid advertising and special promotions. They say “come and get it, right here.” That’s because your colors are distinctly yours, and they’re immediately recognizable. Using them on your awning essential to set you apart from everyone else.
Commercial awnings NYC can show you’re a good neighbor.
Competition can be friendly, too. Smart business owners and managers know that attractive businesses attract customers. There’s a reason we talk about “business districts.” Commercial awnings NYC can play a major role in bringing people to your borough, your neighborhood or your block.
Sloppy looking business areas – places with messy looking awnings and signs that are out-of-proportion, past their prime or otherwise discordant will cause people to completely miss the visual message sent by your awning. Prospective shoppers will hurry by or skip your street altogether. You can’t compete if no one pays attention to you. That’s why business groups and municipalities create rules to control size, quantity and placement of signs and awnings to make the entire area look better.
When you’re part of a group of businesses that use commercial awnings NYC to make shoppers feel comfortable, people will flock to you. They’ll linger, and spend more. So melding into the look of your area can be a good thing for you and everyone around you. Your franchise corporate management undoubtedly supports a “good neighbor” philosophy, because they know your success is their success.
Unless your district has an “exact match” requirement — and the rules usually aren’t that extreme — you can tailor your commercial awnings NYC to provide an appearance that says “commercial awnings your franchise store ,” too. You can be a good neighbor and compete with them at the same time.
And, really, that’s the most important point about commercial awnings NYC. In a place likeNew York City, pedestrian traffic is the lifeblood of your store. Famous name or not, your store has to look great – fitting to the surroundings but helping you stand out, too. Do that, and the competition will be no problem.
Photo Credit: Re:group via Flickr