Once you call up your awning company serving New York City , you will have a choice between a retractable awning and a stationary awning. A retractable awning will almost always be the smarter choice due to its customizable nature. You can easily move the awning in and out as you please, making it last longer and giving your customers more comfort when they do business with you. 
You can customize your customers’ comfort.
When the sun shifts across the sky or the weather changes through the seasons, you can give your customers or diners greater comfort with a retractable awning. In the summer, many customers do not want the sun beating down on them, so being able to release an awning over their heads will let them know you value their comfort. During the fall or winter, though, any little bit of sun may be welcome across frost-bitten cheeks and noses. You can easily bring the awning back in to give your customers that extra bit of warmth.
You can protect your investment during bad weather.
New York can experience all types of weather, from sunny droughts, hurricanes, and intense blizzards. By installing a retractable awning, over a stationary option, you will have greater control over your investment. When you know a heavy storm is approaching, you simply pull the awning back in. It will likely see less damage than your neighbors who opted for a standard storefront awning. Standard awnings can easily be destroyed in inclement weather, and that investment will be for naught.
Your retractable awning will survive longer than a stationary awning.
In addition to protecting your awning from a bad storm or heavy winds, you can protect it from unnecessary fading and general damage. Even normal conditions, such as a sunny day, will damage your stationary awnings in the form of fading, damage from animals, and normal wear and tear. By using a retractable awning, you can avoid much of these damaging effects every time you pull your awning back in. Your retractable awning will last much longer than a stationary awning.