When you are planning a store awning installation, you may want to consider adding your brand’s logo on the front or side of your awning design. Since commercial awnings are typically the first features that customers will see, it is a terrific idea to prominently display your company logo on the exterior of your awning. A company that specializes in awnings serving NYC can help you determine the correct logo placement on your new awning installation. To help you get ready for your new commercial awning, here are some essential tips to consider as you are designing a logo for your business.
Consider Your Products or Services
As you are creating a logo for your business , it is highly important to consider the products or services that your company has to offer. For example, if your business is related to sustainability or the environment, you may want to create a logo that is related to these themes. With the help of a graphic designer, you can incorporate imagery that will send a distinct message about what you have to offer your clientele.
Decide Between Abstract or Logotype Designs
Typically, logos feature either abstract or logotype design. With an abstract logo, you will create a graphic image that represents the branding of your company. Typically, abstract logos do not include any text. By contrast, a logotype design will feature a graphically rendered version of your company’s name. Some companies choose to incorporate both abstract and logotype elements in their logos.
Evaluate Color Choices
Your business logo should attract the attention of potential customers. For this reason, it is important to carefully evaluate your color choices when you are working on your logo design. Bold colors, such as red and yellow, will stand out on the face of an awning. Subtle color choices, such as blues and greens, can also be used to make a statement about your brand. As you are choosing colors for your logo, you should also consider how these colors will appear when they are printed on your awning fabric.