Have you noticed how popular window graphics are becoming for businesses? Once you start paying attention to them, you see them everywhere. And the thing is, window graphics can dress up and promote your business whether people are “paying attention” or not, because these graphics work in both obvious and subliminal ways.
Window graphics are becoming de rigueur for all types of NYC businesses, simply because they’re so versatile. And they’re nicely affordable compared to a lot of other types of marketing. But no matter how budget-friendly they are, you still want to make the most of your graphics so your business stands out smartly.
Window graphics aren’t just for retailers.
If your business is a store with display windows, you don’t want to cover them up. But window graphics are a fun and eye-catching way to draw attention to your merchandise displays – giving them a full or partial frame, or creating a three-dimensional effect for your display. You can post a short testimonial quote about the products or a QR code for passersby to capture for more information or a discount coupon.
However, most businesses don’t have windows that are appropriate for merchandise displays. But don’t despair, you can use window graphics to create head-turning visuals anyway. You can cover your entire window, or just part of it. You can use decorative designs, numbers and words, your logo, detailed images such as photos, or simple blocks of color.
You can use window graphics to display mundane-but-important information such as your store hours or emergency contact information. And you can use them for advertising:
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Seasonal or clearance sales.
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Back-to-school specials or other discounts.
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New products or services.
Cover your windows with larger-than-life images of what you do or sell. A cute puppy that looks real enough to pet is going to draw more interest than “pet shop.” If you have multiple windows, create a series of graphics that tell a progressive visual story.
Window graphics add privacy.
You can enjoy all the marketing benefits of window graphics without sacrificing light or privacy, thanks to innovative new films that have tiny perforations. While people on the outside see only the printed exterior surface of your graphics, people inside can keep enjoying the natural light.
You have more windows than you think.
Front-facing street-level windows are what usually comes to mind when you’re thinking about window graphics. But you should also consider.
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Upper story windows – in a vast metropolis like NYC, multi-story buildings are everywhere. So just because people on the street can’t see your upper-story windows doesn’t mean the people living and working across the street or down the block can’t see them. These people are your potential clients, patients or customers, too.
Often windows higher up are more susceptible to the sun’s UV rays and heat, so the shading effects of window films are an added benefit here just as they are on the street.
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Interior windows – lots of businesses, especially medical offices, financial institutions and so on, have glass-walled interior rooms or offices. Every one of those glass surfaces is another opportunity to use window graphics to deliver your marketing messages and dress up your interior.
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Your fleet – whether that’s just your personal car or you have multiple delivery or service vehicles, they all have windows, just like your storefront. Window graphics can dress them up, giving them a more professional look and reinforcing your branding on the go. You can use relatively small decals or full-window films. Or you can give people a real eyeful, with a full vehicle wrap.
Window graphics give even the most innocuous-looking storefront a little pizzazz. That helps you get noticed, and that’s the first step in attracting new customers. Window graphics promote your business even when you’re closed, giving window shoppers just what they want most – a chance to stop and see what you have to offer.