New storefront awnings can provide all the business benefits you’ve been getting from your existing awnings, and then some. That includes helping you increase sales. The simple fact of “newness” can revitalize any storefront and the business behind it. You can use new storefront awnings can produce a refreshed version of your current look, or you can create a new design that takes a totally different approach to your exterior.
The additional “curb appeal” of new storefront awnings is obvious.
Awnings and canopies present a more professional, coordinated look for every business, from the smallest boutique to the most imposing Big Name hotel. Awnings can play up the exciting nature of your business with a bold, colorful presence, if that’s an appropriate reflection of your products or services. But awnings can also provide a more subtle visual appeal that can have an equally significant impact on sales.
Storefront awnings make austere buildings look more comfortable and inviting. And they can convey a soothing sense of calm and confidence for facilities such as a medical clinic, where patients are not so excited to visit.
Establishing an ambiance that encourages people to step inside your storefront is the bottom line when it comes to increasing sales. You’re not just dressing up the neighborhood, although doing that also says good things about your business.
More directly, storefront awnings can boost your sales in all these ways:
- Get found.
Friends and fans or first-time new customers deliberately looking for your location will have no trouble identifying your place of business, if your awnings sport your name and street number.
- Introduce yourself.
New awnings that also include your logo or reflect the theme and personality of your business can attract interest from prospective customers – people new to the area or who have never paid much attention to your business in the past. Hey, is this a new business? I’d better check it out. They’ll find out what they’ve been missing.
- Overtly promote your business.
Storefront awnings advertise your business around the clock. That’s great news in a place such as New York City, where things are hopping day and night, so don’t neglect the illumination. Without light, your awnings go dark after dark.
- Put your sidewalk to use,
Maybe your current storefront awnings merely provide eyebrow accents for your doorway and windows. New awnings that extend farther out allow you to capture sidewalk space. You get more sales floor without the mess and considerable expense of a building addition, and it’s the kind of shady outdoor space people love in warm weather.
You can hold impromptu or scheduled sidewalk sales, or set out extra seating for food and beverage service. Even a table or two can have an amazing effect – that all-important power of suggestion – when people walking by see someone licking your ice cream cone or enjoying a beer and your tapas with friends.
Putting every square inch of available real estate to work earning money for your business is nothing more than smart management. And it’s the perfect time of year to introduce noshing or sipping al fresco. It doesn’t take long to design and fabricate new storefront awnings, so you’ll be serving those outdoor patrons in no time.
Talk to your friendly neighborhood awning company to learn more.
Their staff has lots of functional and aesthetic awning design ideas, based on years of experience creating storefront awnings for businesses like yours – awnings that work to increase sales, not just visually set their business apart from the neighbors.
Professional awning experts will help you discover how you can harness the proven power of storefront awnings to decorate your exterior, show off your business and get more people in the door (or seated outside at your new sidewalk café).
