Certainly we don’t advocate “cheap” awning updates that fall into the category of tacky or shoddy. We’re talking about inexpensive awning updates – things you can do to get your business noticed all over again without breaking the budget.
Awnings help establish the look and “presence” of your business, no matter what you do or how big your space. They’re a major component of smart business marketing, and they offer practical benefits such as protection from the weather. Awning updates can address any of those attributes and improve your business visibility in the process.
Consider these ideas for awning updates.
Give your awning a bath.
Even the most attentive business owners sometimes forget the importance of regularly cleaning your awning. If yours has gotten dirty over the winter or just from everyday street traffic or airborne dirt and dust, it’s time to give it a bath. You can have this done professionally, or you may be able to do it yourself. Use a soft cloth and mild soap and water.
A clean awning will last longer, and that means you won’t need other more expensive awning updates – as in total replacement- prematurely. A clean awning also ensures your place of business will always project the utmost in professional exterior appearance.
Fix small problems.
Regular inspection can help you avoid awning updates that fall into the expensive repair category. The sooner you detect any small problems, the faster and easier it is to fix them. This can often be done right on site.
Add endcaps or a valance.
Talk to your local commercial awning expert about whether these awning updates are appropriate for your awning. Both endcaps and valances can make a noticeable difference in your awning’s appearance, and both give you additional areas to display your name or logo. That increases your visibility from every direction.
Add a retractable extension.
These awning updates are a great way to expand your covered outdoor space or shade more window area seasonally.
Add accessories.
From low-height café curtains that create a handsome perimeter for outdoor seating areas to full-length curtains that roll down or slide to the side, walls are excellent awning updates. They increase the comfort and usability of your space, and they give your outdoor “room” a new look that can attract new interest from potential customers.
And don’t forget umbrellas, the ultimate in awning updates for any outdoor space, whether it’s frequented by your customers or your employees.
Change your fabric covering.
This is not the cheapest option among awning updates, but it’s an option that definitely costs less than designing an entirely new awning from scratch. A new fabric covering can take your business beyond awning updates, dramatically transforming your façade and the entire look and feel of your business. Talk about impact!
You’ll be amazed at the range of new fabrics available for awning updates, too. From colors and high-tech specialty fabrics to imprinting options, you can find something that will be truly outstanding to get your business noticed.
Think outside the box on awning updates.
Your business awning is a marketing gold mine. If you attend offsite events such as business expos, health fairs, etc., creating a portable kiosk-type booth that matches your permanent awning gives your business additional marketing exposure as well as providing ready-made functional space in other locations.
Build a small replica of your awning to serve as a sidewalk vending space for ice cream cones, or to add a service location to your outdoor food and beverage area. This works equally well whether your business is a restaurant and bar or a country club with seasonal poolside or golf course activity areas.
Some of these ideas are super-easy, fast and cheap. Some are not quite as cheap, but they provide comparatively inexpensive and tremendously cost-effective returns when it comes to getting your business noticed. Which options will you choose?
