3 Signs You Should Invest in a Store Front Awning

The signs could be all around you that it’s time to invest in a store front awning. For instance, do any of these scenarios sound familiar?

Zzzzzz.

No matter how wonderful your store front awning may have been when it was new, after a few years it can tend to fade into the background. Most everyone has seen it so often they just don’t notice it any more. When that happens, your store front awning has essentially stopped working for you.

Or perhaps someone has recently said to you, “I’ve lived around here for two years, now, and I had no idea you were here!” Yikes! This is a disaster in the making, because your business is not getting noticed. Your store front awning is obviously just plain boring.

Sure, it might keep a few people dry as they walk by. But the problem for your business is this: people will walk on by, without giving you a second glance. Your store front awning didn’t attract their interest from down the street, and it didn’t “reach out” to them as they got closer. For these potential customers, your business doesn’t exist. If you don’t do something soon, you may fail to exist for real.

Your store front awning looks like some type of debris.

Storm damage has taken its toll. Your store front awning is showing its age. The neighborhood has upgraded all around you, and you’re now the lone holdout. You just threw up a “temporary” awning when you started the business, and you’ve been busy with other things. Regardless of your excuse, there’s no excuse for a less-than-stellar store front awning. The message it sends couldn’t be worse for your business.

You just got a nastygram from the City.

It’s a very official looking letter. The Mayor and his minions want you to know that your store front awning is in violation of local ordinances. Oops. Yes, virtually every municipality has rules and regulations you have to obey when designing and installing your store front awning. And even in a metropolis as large as NYC, if you’re out of compliance, sooner or later they’ll find you. And perhaps fine you.

What do all these scenarios have in common? They are clear indications that it’s time to retire your current store front awning and invest in a new one.

Creatively designed and properly installed, a new awning will say many good things about your business. It will tell potential customers who you are, give them a clue or two about what you do, pique their curiosity to step inside and learn more. The right store front awning will be a workaholic on your behalf, promoting your business around the clock, even after you’ve gone home after a long day. Especially if you remember to illuminate it.

The right store front awning makes it impossible for people to miss your place, although it doesn’t have to be gaudy to do that. There are virtually unlimited permutations of shape, size, materials, color and graphics you can use to craft something truly spectacular. Or sophisticated. Even very simple can be very effective.

The right store front awning says you’re committed to quality. When your awning looks clean and fresh, it’s obvious you care about the community as well as your business. People appreciate that.

The right store front awning follows the rules. Depending on your location, you may have to comply with building and zoning codes, additional regulations for special purpose districts, neighborhood association guidelines and more. Thankfully, your local full-service awning company knows all those rules and where they apply, including permitting information. They’ll ensure your new store front awning makes City officials smile.

In fact, if it’s time for you to invest in a new awning, calling on an expert will ensure every detail from design through installation makes your store front sing.

Commercial Awnings