There comes a time in the life of every business that you need a replacement awning. Sometimes the signs are obvious, but sometimes they’re more subtle. Indications that a replacement awning is in order can come from almost any direction. Does one of these four common signs apply to your business?
1. Things have changed.
It’s time for a makeover. Your business is now carrying a broader range of merchandise lines, or offering different services or a totally revamped menu. You’re just not your old self, so the same old awnings (even if they aren’t exactly old ) just won’t do. It’s time for a new replacement awning that says “new you.”
Or maybe your business hasn’t changed dramatically, but your marketing is feeling “same old.” So you’re giving your promotional look a makeover with a new logo, new au courant colors, etc. You’ll need a replacement awning, too, otherwise your new message will not only fail to get through to people, they might be completely confused instead. That’s not good for business.
2. Things are damaged.
Somehow you managed to make it through Superstorm Sandy in decent shape, but this winter’s relentless snow and bitter cold have been the proverbial last straw, taking a devastating toll on your current business awnings. Some things are simply beyond repair, and that means you need a new replacement awning.
No reason for despair, though. If the structural components of your awning are still in good shape, you’ll only need to replace the fabric. And amazingly, that work can often be done in place. It will take a minimum of time, and you’ll be looking good again.
3. You’re growing!
That’s the goal of every business owner, isn’t it? So congratulations! Expansion means you’re adding new locations around the City, maybe even extending your brand into the suburbs. But the design of your original store awning won’t work nicely with your new locations. Either the neighborhood rules don’t allow what you have now, or the architecture of your new buildings doesn’t lend itself to your current look.
Consistent, recognizable branding is critical, especially if you’re expanding into new territory and trying to attract new customers. Since you can’t duplicate what have now at your additional sites, it’s time for a new replacement awning – a design you can continue to grow with. Who knows? Maybe one day you’ll go national, or franchise your business. You have to think ahead to think big. The right replacement awning can help you do both.
4. This is your year.
The pundits all seem to agree the economy is finally turning around, and – better yet — you’ve begun to see it yourself. Finally, you can now afford to add that outdoor area you’ve been dreaming of, to expand your business without having to move.
You’ll definitely require new awnings to cover that new patio or deck, but does that mean you also need a replacement awning instead of the one already in place? Coordination is important. Your business already has an established look and feel, in large part thanks to your existing awning.
Whether you need a replacement awning for “traumatic” reasons or to showcase new beginnings, your next call should be to your local awning pro. A full-service company that knows NYC inside and out can help you figure out the smartest next steps and help you choose a design and materials custom-tailored to fit your needs and your location. That’s the fun part, because there are so many options available today.
Instead of just any awning, you’ll get exactly the right one — something fresh and interesting yet practical and sturdy. Budget-conscious, too. By the time the snow has finally melted away, your replacement awning project will be well underway – designed, fabricated and ready to install.