Rebranding your hospital can be a daunting task. Your new brand and the images that go with it tell people who you are — now. The right NYC awning company can help you turn rebranding into an exciting opportunity, but how do you find that perfect NYC awning company?
Look for an awning company that feels your pain.
Rebranding can be a difficult time, for administrators and medical staff alike, not to mention patients. But how your facilities look from the outside can make your hospital appear more approachable and comforting, or it can make it look as scary as it feels to many people. The perfect NYC awning company will help ensure your rebranding makes exactly the right first impression.
They also understand you have to live within a budget. Your hospital exists to improve people’s lives, but it’s still a business.
The perfect NYC awning company is experienced working with bureaucracies.
Let’s face it. Decision-making within a hospital environment can be cumbersome, especially if you’re part of a large corporation or part of a university’s medical school. Architects, construction teams, marketing and facilities managers all have a stake (and a say) in your rebranding effort.
An awning expert who knows how to navigate those sometimes opaque waters can save you time and ensure everyone is more than pleased with the results. They’ll also ensure your awnings meet local regulations and can stand up to NYC’s often harsh environmental conditions.
The perfect NYC awning company understands successful rebranding.
Your hospital’s continued health depends on effectively displaying and promoting your new brand. How it looks and feels to patients and prospective patients as well as visitors, employees and the community at large determines the acceptance of your new identity. Properly handled rebranding becomes even more crucial if you have multiple satellite locations around the City or throughout the tri-county area.
The right NYC awning company knows that consistent design, graphics and colors are critical. You awnings must leave no question in anyone’s mind who you are and what your hospital stands for, but they have to look appealing, too.
Awnings fill several functional roles:
- Shading windows, on every floor.
- Protecting your main entrance and emergency access areas with broad-expanse all-weather structures.
- Covering walkways between buildings and visually linking them.
Your NYC awning company can create tents or other shade structures for temporary/seasonal use on your lawn or parking lot – perhaps for that annual big donor luncheon or for your summer kids fitness camp. Smaller portable structure are perfect for health fairs or other off-site activities.
Using awnings as signage makes it easier for people to find their way around your campus. Hospitals are large and often spread out, and visitors are often worried or hurried. Using your awnings to ease their way makes your hospital feel more friendly and inviting, and that enhances your brand in subtle but valuable ways.
The perfect NYC awning company will make sure you think of everything.
Look for someone who’ll roll up their sleeves and work with you to ensure you’re getting every possible benefit from your rebranding. They may recommend more than just awnings.
For example, new high-tech window films and roll-down blinds combine shade, privacy, messaging and attractive graphics. Privacy is paramount in a hospital setting, for patient treatment areas or consultation rooms, offices, medical and other professional staff areas, even waiting rooms. Custom-designed window films and blinds eliminate having to tape posters over your windows or install boring slatted blinds. They liven up the exterior of your hospital and complement your awnings.
Your NYC awning company can also make matching directional banners for external use or festive banners that reinforce your brand indoors and add much-appreciated color to your hallways.
The perfect NYC awning company for your hospital rebranding is the one who will treat you with the same level of care you offer your patients.
Photo Credit: digital cat via Flickr