One of the greatest marketing innovations to come along in many years is the use of roll down shades to expand your business branding. Window shades have been used for generations to cut out unwanted sunlight when it’s too hot or to create privacy at night or other times when you don’t want people looking in. But roll down shades have never been anything other than the most utilitarian of window treatments.
Until now.
Now, virtually any business with windows has a new marketing tool in their kit, and it’s a dandy. Branding is about more than displaying your name or logo, and roll down shades have the versatility to enhance every nuance of your branding.
Roll down shades are more than cool.
Even the age-old basic benefits of window shades have expanded and become more modern. You can still achieve the shade or privacy you want, but new high-tech mesh fabric allows one-way viewing. People inside your establishment can enjoy their view to the outdoors and plenty of natural light, but people on the outside cannot see in.
And here’s the kicker: you can print virtually any graphics you want on the outside of your roll down shades. And that’s where branding really goes to town.
New state-of-the-art roll down shades are entirely adjustable, any time. You can control the amount of shade or privacy you get, and you can control when prospects and customers see your shade-printed messaging. Roll down shades come in any size – for full-length storefront windows, smaller panes set into your front door, office windows, even indoor glass separating offices or reception areas. They even provide extra UV protection for people, furnishings and merchandise inside.
Roll down shades are a B2C gold mine.
They’re perfect for retail shops and service businesses, financial institutions, hotels, hospitals, indoor malls or shopping centers. Use them to:
- Reinforce your name and logo or other graphics displayed on your awning. You need that eye-level visual branding to reach pedestrians right in front of your place – awnings are unsurpassed when it comes to announcing your business from down the street or across a parking lot, but they’re “invisible” to those underneath.
- Add color to a bland exterior.
- Set yourself apart from neighboring businesses and the competition down the street.
- Cheer up passersby with fun and colorful images or messages – something memorable they’ll associate with your brand.
- Show off photos of your food, merchandise, your friendly office dog. A picture’s worth a thousand words, you know, and a larger-than-life picture is irresistibly engaging.
B2B businesses need branding, too.
Roll down shades are an easy and creative way to dress up your “industrial looking” exterior, if you’re a manufacturing facility or business park complex. Adding colorful graphics or entertaining slogans to your windows can make your workplace more appealing to employees as well as visitors. It’s a form of internal marketing that builds morale and company pride, two important factors in retaining valuable employees. That’s part of your brand.
Roll down shades use the power of suggestion, delivered outside or to clients or customers inside, shopping or awaiting an appointment. You can cross-sell or up-sell, introduce new products or services or your annual sale with inviting visual teasers.
Rather than just walking on by, people will take notice of your roll down shades. They’ll unconsciously slow down or even stop to really study your graphics. They may pop in right then to see more, or make a mental note of your location so they can return later to investigate further.
Roll down shades are mobile signage for your windows. And that means you can replicate them on your catering trucks or delivery vans, too. Your brand will be everywhere, all thanks to roll down shades.