Mapes awnings have special value for certain kinds of businesses and certain kinds of locations. You’ve undoubtedly seen them, perhaps without really taking note of their functional side. Are they right for your franchise?
Thanks to broad-scale corporate advertising, most franchises enjoy excellent name familiarity. For your franchise store, then, the first step in attracting customers is making it easy for them to find your location — even if they’re driving on a busy thoroughfare or navigating a crowded parking lot. In today’s impatient world, potential patrons who can’t zero in on you quickly are likely to simply shop or eat or stay somewhere else.
Mapes awnings reinforce your brand and give your store superior visibility, even from a distance. There’s no mistaking who you are or where you are.
What, exactly, are Mapes awnings?
They’re entirely made of metal — roll-formed aluminum that offers superior all-weather strength and durability to withstand harsh Northeast storms, heavy snow loads and high winds. Mapes awnings are an excellent choice for franchises that want to make a big, bold statement, but they can be the most practical choice for small areas as well.
You usually see Mapes awnings used to identify retail stores located within shopping centers or to cover walkways or working areas such as loading docks. They can protect a single doorway or create a grand entrance. Use them to create a portico that welcomes guests from the street or valet parking right through your front door, or to construct an exterior vestibule that serves as a “mud room” for your store’s back entrance, either seasonally or year round.
Mapes awnings are a top choice for hotel or medical center walkways, visually and physically connecting multiple buildings and outdoor spaces around the grounds. And while Mapes awnings are entirely practical, they’re good-looking, too.
You can customize Mapes awnings for your franchise.
Mapes awnings come in different styles, so they can complement a wide range of franchise businesses. Wall-mounted awnings are suspended by hanger rods, projecting over your windows or walkways as a flat soffit or sloped roof-style canopy. Fascia options can lie against the façade, or they can be offset, curved or arched to add greater dimension. Post-supported styles are ideal for walkways, free-standing shelters or covered parking.
Mapes awnings are available in standard component sizes and shapes you can combine to create your awning, or you can order customized components to meet specific franchise specifications. Some types of Mapes awnings offer LEED credits.
Decking options for Mapes awnings include Super Lumideck and Lumishade designs. Solid decking is standard, but you can add louvers or translucent polycarbonate panels to filter the sunlight. Panels come in several light transmission levels and can meet a variety of insulation and thermal performance requirements. You can also add passive solar panels.
All styles come with powder-coated or Kynar finishes in a wide variety of handsome standard colors, or you can customize the color to match your franchise’s logo and official colors.
Dress up your Mapes awnings with distinctive curved, arched or domed shapes. Use them in series to decorate and shade individual storefront windows, or create a continuous run – along your sidewalk frontage, or curved or angled so your awning appears to flow around the corner of your building.
Mapes awnings aren’t a good choice if your franchise requires intricate graphics or ornate metal work. But Mapes awnings do lend themselves nicely to certain types of embellishments – trim-work that gives the look of a valance, or decorative metal accents such as stars or rosettes. And you can incorporate simple letters or numerals to emblazon your name or street number across your façade, where no one can miss them.
With Mapes awnings, you can easily duplicate a consistent look throughout the country. That ensures each franchise store achieves the immediate name recognition and predictable physical appearance necessary to instantly connect with customers.
