Who needs all those flashing lights around Times Square? Any business in Manhattan can flaunt a can’t-miss presence around the clock with strategically designed business awnings. Big name or hole-on-the-wall neighborhood secret, block-long parade of windows or discreet doorway, business awnings make the most of your exterior.
Business awnings add functional space.
Working or relaxing outdoors is something almost everyone appreciates, especially in congested Manhattan. We can take in the scene – people watching, the sidewalk bustle that gives Manhattan its spark, perhaps a cooling breeze.
You can use business awnings to expand sales area to your sidewalk, alley or courtyard. Or create an outdoor entertainment or product demonstration area. More space – whether it’s used year round or seasonally, brings you additional sales opportunities, and that means more annual revenue.
Add area for employees or visitors to relax with a cup of coffee or snack. You won’t generate more revenue, but increased employee and customer satisfaction builds your business reputation, too.
Business awnings increase comfort.
Shade during the sun’s hottest hours can make outdoor seating much more comfortable. And sidewalls or screens can soften a strong breeze or provide greater privacy. Business awnings increase comfort indoors, too, because window seating is usually the most coveted – unless your patrons fear they’ll roast.
Business awnings enhance the aesthetics of your exterior.
Use them to draw attention to your building’s lovely architectural detailing or transform your ho-hum façade into something truly appealing and individually yours. Awnings can dress it up, or tone it down, in keeping with your type of business and clientele. Sleek and subtle can be as surprising and pleasantly prominent in a visually busy environment as bold and bright can be in wide open space.
Business awnings protect people and things.
Every pedestrian appreciates the practical value of awnings and canopies when the weather is rainy or snowy as well as when it’s relentlessly sunny. But awnings can also virtually eliminate the sun’s ultraviolet rays we all know can damage skin and cause cancer. That protects people, but it also prevents damage to wood furnishings and upholstery indoors as well as merchandise displayed in or near store windows.
Business awnings save energy.
Shade and UV reduction provided by business awnings keeps your interior cooler, too. Studies conducted by the American Society of Heating and Air Conditioning Engineers show awnings that shade south-facing windows reduce solar heat gain (SOHG) by 55-65%, and those over west-facing windows reduce SOHG by about 75%.
That means you can save energy and save money by reducing your energy bills. You’re doing your part for the environment, your customers and your profitability, all at the same time. Now that’s smart business. Further, retractable business awnings allow you to capture the sun’s warmth and natural light in winter, when it’s appreciated, again helping reduce your indoor heating and lighting needs and associated costs.
Business awnings highlight your individuality.
Today’s myriad choices in materials allow you to create virtually anything you want in the way of business awnings. You can capture all their versatility in terms of functionality, aesthetics and promotional value, yet you can expect your awnings to look better and last longer than ever before.
Innovative technologies have improved fabrics and introduced many that are engineered for specialized uses. Other industry advancements have lead to new fabrication techniques such as heat sealing that can surpass stitching in some cases. And the sky’s the limit when it comes to designing unusual three-dimensional shapes as well as adding graphics. Using high-quality digital printing, you can literally apply any image anywhere on your business awnings.
Business awnings can set you apart. They can attract interest in your products or services, telling your story day and night, all year long. They can welcome customers and draw them right in the door. With all the competition in Manhattan, business awnings can help you grow and thrive.
