There’s no shortage of visual stimulation in Manhattan. Just look down any street, in any direction. From Times Square to Wall Street, Central Park to the Village and lesser-known side streets, businesses are vying for attention. How in the world can you stand out? Let people know who you are and what you sell? Entice them to come in and shop? If you’re a retailer, commercial window graphics could be the answer to your marketing prayers.
You don’t have to be a household name or have a block-long street frontage of windows to take advantage of commercial window graphics. Or maybe you are a big-name franchise or iconic unique-to-Manhattan store, with a well-known brand and look. You still need to adapt to your environment, and Manhattan isn’t just anyplace. Again, commercial window graphics can be your answer.
Window graphics are budget-friendly and so versatile they’re ideal for every type or size of retail establishment. They can turn your windows into the definitive Manhattan statement, or transform your windows into something else entirely.
There are several types of commercial window graphics.
Adhesive vinyl decals can be printed or cut out, to display information such as your hours. But you can also use them in big, bold colors and sizes to create eye-catching decorative elements.
Portable banners and flags and newer innovations such as films and roller shade systems let you expand your window graphics repertoire any way you want. Films can give your windows the gauzy look of etched or frosted glass. High-tech perforated mesh gives you one-way light and visibility. Both can enhance privacy, security, protection from the sun’s UV rays and energy savings.
The aesthetics of commercial window graphics ensure they’re impossible to miss. Design them to match print ads, to promote new products or sales events. Whether you make them practical or artistic, chic or surreal, they’ll work for you round the clock, giving your store visibility that reinforces your brand and personality as well as announcing your promotions.
What can you do with commercial window graphics?
- Create a curtain to cover the window while building a new display or completing storewide renovations. Give people a sneak preview of coming attractions – photos of new merchandise or food – to keep your products top of mind even though your interior is temporarily out of sight.
- Cover your whole window, or create a visual border around the entire perimeter, just along the bottom or top, or up one side.
- Create a multi-panel graphic effect with row of windows.
- Wrap your design around a corner.
- Coordinate with your awnings, A-frame sidewalk signs and POS materials.
- Create a seasonal “paint job” without all the hassle and mess of actual painting.
- Convert windows to a scene. If you sell outdoor gear, put up a landscape that transports shoppers from the heart of Manhattan to the mountains. Or the beach.
- Create a “billboard” you can repeat on catering or delivery vehicles.
- Give your glass door a makeover. Cover it for privacy, leaving a cut-out “window.” Or make it warmer and more inviting by giving it the look of a wooden entry door.
Surprising visuals grab attention and bring a smile to people’s faces. That’s what commercial window graphics can do for you.
Need more ideas?
Discuss your goals and budget with a Manhattan-savvy awning professional. They’re chock-full of original ideas, things you might never have thought of. They know which styles of commercial window graphics will work best for your application. And they have the production know-how to fabricate and install your products. You’ll get top quality and quick turnaround, ensuring commercial window graphics are a great investment for your business.
Your storefront creates that critical first impression about your business. Creatively using commercial window graphics can help you create a presence that transcends the everyday, even in Manhattan, not only separating you from the crowd but irresistibly draws shoppers through your door.
