Have you noticed that more and more businesses are sporting snappy new window graphics? Business window graphics are rapidly gaining in popularity because they’re so much more than a pretty face. They provide unique marketing impact, and they offer some valuable practical benefits as well.
There are several kinds of business window graphics. You’re undoubtedly familiar with adhesive signs – vinyl decals or lettering – often used as a permanent installation on the inside or outside of windows. And you’ve seen static cling or low-tack adhesive window graphics. They can be made of fabric or vinyl and are mounted indoors where they’re protected from the elements or vandalism. Because they’re easily removable, you can change them periodically.
Much newer on the scene are business window graphics manufactured of a special high-tech mesh fabric that gives you one-way light or observation control for your windows. This amazing fabric can be mounted inside your windows or manufactured like a roller-shade that you can raise or lower whenever you want.
So how can you use business window graphics in store displays?
All business window graphics can be customized in virtually any way. You can get creative with color and design, shapes and sizes. For some applications, you can even produce unique die-cut shapes. You can use business window graphics to enhance a small section of your windows, or cover them completely.
Because business window graphics are so versatile, you can put them to use whether your business is large or small, one-of-a-kind or part of a chain or franchise operation. That includes:
- Retail stores
- Restaurants and bars
- Service businesses
- Professional offices
- Commercial buildings
- Government offices or other public buildings
- Hospitals and medical offices
- Hotels
There are three ways you can give your windows the graphics touch.
1. Business window graphics help you get noticed.
Use them to identify your place of business and provide basic information, even when you aren’t open, by listing your hours, business services or other essential information where it’s easy to see.
Business window graphics can go beyond the informative, giving your place the kind of head-turning pizzazz that will guarantee you stand out from neighboring businesses, whether you’re located on the street or inside the mall. People will pay attention to your eye-catching graphics instead of simply passing you by without a glance.
You can show off your personality as well as your brand. Business window graphics can dress up your exterior in ways that enable your entire façade to sell for you. And they’re the perfect accompaniment to awnings and canopies.
2. Business window graphics advertise what you do or sell.
You can transform your windows into powerful marketing tools that deliver your message 24/7. Create a visual display that leaves no question about what you have to offer customers, with larger-than-life photos, your logo or other graphics. Promote specific products or services, featured menu items, special events or sales.
When you change your business window graphics, you add new excitement all over again. What’s happening? People will stop to check it out.
3. Business window graphics can provide shade or privacy.
One-way mesh is like two products in one. From the outside, it gives the look of a full-color poster. But the fabric diffuses light, so it cuts glare for those working inside while still allowing excellent visibility to the outdoors. And because folks on the outside cannot see through the mesh, it also makes an excellent privacy screen.
Upper story windows and even your vehicle’s windows offer opportunities to use business window graphics. You can reinforce your branding and marketing with consistent, memorable visuals. No wonder they’re catching on so fast.
