All the name familiarity in the world won’t help build your franchise business if your place of business says “no.” Or merely “yawn.” You need to stand out and show off a little to be successful. Business awnings can do that for you, and a whole lot more. Creative franchise ideas give you awnings that reach out to attract customers and usher them inside.
Thankfully, just because you’re part of a regional or national chain doesn’t mean you’re stuck with cookie-cutter sameness that’s dull and uninspired. There are plenty of franchise ideas you can incorporate to design awnings that tell the world where you are and who you are, whether you’re selling ice cream, jeans, haircuts or office supplies.
Naturally, your brand name recognition will automatically attract some customers. But using creative franchise ideas can attract more customers, by showing you off to best advantage, day and night, in every season, year in and year out. That’s because smartly designed awnings never stop working for you.
Consider these three franchise ideas that can help you attract customers with awnings.
1. Interesting structural design.
If you’re like most people, you’ve never really looked closely at all those business awnings you pass every day. It’s time to do that – you’ll notice a tremendous variety of styles, all of which represent potentially valuable franchise ideas for your store.
Awnings can project outward to shade your entire sidewalk. They can be a shallow decorative valance for each of your windows or an imposing portico for your entrance. They can be tall or short. They can have an angled shape, or be rounded at the top or corners. They can wrap around a corner, if you’re lucky enough to have that kind of location. You can design an awning to look like nearly anything. Franchise ideas come in every shape and size.
Look for an awning company that has plenty of experience working with franchises. They can guide you through the practical side of awning design, with franchise ideas for fabrics and framing that will provide the kind of top-quality performance and durability you need. And they’ll ensure you get the kind of quality that reflects well on your franchise.
2. Snappy aesthetic design.
Your corporate colleagues have given you a starter kit of franchise ideas – their required specifications for colors, logo and other business-specific graphics, etc. Happily, you can match any color or any image, no matter how large or intricate, to meet those specs from headquarters. But you can also add your own franchise ideas to show your personality.
Awnings reinforce for customers and prospective customers what they can expect to find when they enter your door. They create that all-important first impression, and they remind returning customers why they love visiting your establishment. You’re not just another franchise store. You have obvious appeal. Panache. All because of your awnings.
3. Creative use of awnings.
Business awnings help pinpoint your location, identify your business, provide shade for sidewalk or windows and give your exterior a finished look or stylish appearance. But that’s just the beginning, because awnings can do so much more than adorn your façade.
Awnings are all about marketing, and you’ll find an almost limitless variety of franchise ideas to make the most of that. You can use indoor awnings and matching posters to identify service areas or highlight point-of-sale promotions. Outdoors, awnings can add comfortable, inviting space for food service, merchandise display, performances or you-name-it.
Franchise ideas can run the gamut from the purely practical to the entirely esoteric. So who are you? What’s your business like? And what’s your building like? Whether you’re located uptown or downtown, on a neighborhood side street, the waterfront or a suburban mall, creative franchise ideas can help your business attract more customers with awnings.
