Commercial awnings can protect pedestrians from the hot sun. Or from getting soaked with rain or snow. But, really, those are just side benefits when you stop to think about all the other ways commercial awnings can benefit your business.
Commercial awnings complete your building’s appearance.
Sure, you can paint your building — or at least your store’s portion — the window trim and doorway, if the building is made of stone or brick. Or you could add some wrought-iron railings or other types of detailing. But when you come right down to it, nothing else you can do even comes close to the appearance enhancements you can achieve by adding commercial awnings.
You can design awnings that will draw attention to the snazzy details of interesting or historic architecture, if you’re lucky enough to have that. Or you can design them to entirely transform a drab or, dare we say, downright ugly exterior into an eye-popping façade that not only attracts attention to your business but brings a smile to people’s faces, no matter how often they see it. You’ll be the hit of the neighborhood.
You can also use commercial awnings to add temporary seasonal variations, for fun and “new” visibility. Your place can become a visual landmark – a memorable location people actually look forward to seeing again. What will they do next? Sort of like a series of consecutive exterior art shows.
Commercial awnings perform beautifully.
They’re not just an attention-grabbing accessory. Awnings provide nuts-and-bolts bottom line value, helping you save money and even, for some businesses, creating opportunities to increase your income.
Using commercial awnings to shade your walkways, windows and seating areas makes that space much more comfortable. Add a few small heaters, and you can use those outdoor spaces in the cooler months.
Adding shade effectively extends your sales area. You can expand your business without incurring the expense and hassle of moving or remodeling. Depending on what you do, that means more revenue-producing area for merchandise display and sales, for dining or bar seating. At the very least, you’re boosting tenant, member or guest relations by providing more attractive, more comfortable surroundings.
The shade provided by commercial awnings also protects people, furnishings and merchandise from the sun’s damaging UV rays. That has economic as well as personal value, and it’s especially important if you’re using commercial awnings to shade areas where children play.
And it gets better. Commercial awnings can help you lower your energy usage and, therefore, your expensive utility bills. That’s because shading your windows has been proven to significantly reduce indoor temperatures, eliminating the need to run your air conditioning as long or as often. Less frequent use will help extend your HVAC system’s life, with less wear-and-tear.
Commercial awnings make a statement.
It’s hard to argue with good looks and practical applications that go straight to your bottom line. But commercial awnings go even further, combining those advantages with the usefulness of signage to create an all-in-one marketing tool that sells for you day in and day out, all year round. Nighttime, too. If you put it to use, that is.
Why just post your street number over your door when you can use your commercial awnings to make a total statement about your business? Don’t just tell people what you do, show them. You can design commercial awnings to look any way you like. And physically configure them in any interesting shape you want. Match your logo, your colors, your brand-identifiable graphics.
Adornment. Attraction. Actual functional value. Commercial awnings have it all. No other business asset can produce those broad results, for years on end. Don’t you wish you could get that kind of return on the rest of your investments?
