The only way a business can stay in business is to constantly attract new customers. Business canopies and storefront awnings in New York City can help pick up street traffic. Deals and an online presence can help get the word out about your business. 
Install permanent advertising.
Attracting customers off the street can bring in a whole new brand of clientele, especially if you have a shop sandwiched between a long line of other businesses. Installing storefront awnings and other forms of permanent advertising can generate a lot of new business. If potential customers are walking along a street, either looking for your store or a new place to shop, then an awning with your business name will help draw them into the store. There are many types of awning installations—colors, shapes, and fabrics—that can catch customers’ eyes so they do not pass over your store.
Offer generous specials.
Whether customers are looking for a store in your industry or simply walking by, you can attract them by showcasing various specials your store regularly runs. These specials may include a specific meal, percentage off of merchandise, or a loyalty card. Customers are more likely to enter your store if they see regular sales and deals being advertised. If you have a permanent sale or loyalty card available, then consider advertising it through your awning installation. This is another great use of your storefront awning and a way to attract customers.
Create an online presence.
In today’s world of technology, every business needs a solid online presence. This may include several social media accounts, a website, and a smartphone app. All of these technological applications and more help generate different ways for customers to find out about your business. For example, many customers may not know about your restaurant until they use a reviewing application that shows them your establishment has great reviews and several stars. Other customers can also post about your business on their own social media accounts. Your business will soon see many more customers once you create or expand your online presence.