New York City’s eclectic commercial districts are defined by the character of the individual storefronts that line the streets. The right lighting, colors, and commercial awnings can make all the difference when it comes to the storefront. A well-executed storefront design can make your business more appealing and also improve your customer’s overall dining or shopping experience. Whether you’re opening a new business or giving your old business a facelift, it’s important that you understand the individual elements of the storefront and how to use them to your advantage.
Simple Signage
Signage is a great way to draw attention to your business, but the simpler the signage is the more effective it will be. 
Studies have shown that people shut down and ignore the signs around them if there is too much visual clutter in a single space. A simple, straightforward sign that is well lit and fits the scale of the building can be very effective at attracting customers.
Fitted Awnings
Awnings are among the most characteristic features of storefronts in NYC. Depending on where your business is located, you may want to consider separate awnings that are fitted in to window openings instead of a single large awning. A large awning may hide the architectural elements of your storefront and even detract from the overall streetscape outside. You can meet with a professional awning company to design a shade structure that perfectly complements your business and the surrounding architecture.
Distinctive Colors
The use of color is a very cost-effective way to differentiate your business from others on the street while improving the appearance of your store’s facade. When picking colors, don’t be afraid to select a distinctive palette that will make your storefront pop. If you can’t paint the facade, look for other places to incorporate distinctive colors. For example, a colorful storefront awning and patio chairs will certainly help your business stand out.